JayHernandez
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Award-Winning Creative Director. Now Directing With AI.

Los Angeles

Jay Hernandez holding a Clio award at the Clio Entertainment Awards
At the Clio Entertainment Awards

Twenty Years Making Hollywood Campaigns. Now I Make Them With AI.

I've spent two decades in creative advertising, making trailers, key art and social campaigns for every major studio. That work, for films like Free Guy, Jurassic World and Wonder Woman, has picked up Clios and a Golden Trailer Award.

Today I'm focused on mastering AI content creation. Through my studio, JZ Creates, I direct commercials, brand films and always-on social content with generative tools, held to the same standard I learned on studio campaigns: right down to the last frame and pixel.

Studios and networks I’ve made campaigns for

  • Universal
  • Warner Bros.
  • Netflix
  • Paramount
  • Sony Pictures
  • Lionsgate
  • DreamWorks
  • Illumination
  • HBO
  • Cinemax
  • History
  • CBS
  • A&E

What I Do

Campaign thinking from twenty years in advertising, made with the newest tools in film and automation.

  • Creative Direction

    Concept, pitch and art direction for a whole campaign, led from the first idea to the last frame delivered.

    Strategy, concepting, pitch decks, art direction, team leadership

  • AI Film And Imagery

    Commercials, product films and brand stills, directed with generative tools instead of a crew and a shoot day.

    Veo, Kling, Runway, Sora, Midjourney, Nano Banana, ElevenLabs

  • Motion, Edit And Post

    Trailers, cutdowns, titles and 3D, finished to the standard a studio signs off on.

    After Effects, Premiere, DaVinci Resolve, Cinema 4D, Blender

  • Content Systems

    Always-on social content, plus the automations that carry it from brief to published without a producer chasing it.

    n8n, Make, Zapier, GoHighLevel, Claude Code, APIs

  • Websites

    Premium, high-end websites designed and built to feel as considered as the work they show, fast on every screen.

    WordPress, Elementor, custom code, hosting and launch

Awards

Ten wins across the Clios, the Golden Trailer Awards, the IAC Awards, Horizon Interactive and the W3s.

  1. 2021Free Guy Best Viral CampaignGolden Trailer Awards
  2. 2019Jurassic World Fight or FlightClio Entertainment, Silver
  3. 2019Us Tethered BreakthroughClio Entertainment, Silver
  4. 2019Us Social AnnounceClio Entertainment, Silver
  5. 2018Wonder Woman I Am DianaClio Entertainment, Bronze
  6. 2017Suicide Squad Billboard TakeoverClio Entertainment, Bronze
  7. 2017Damien Outstanding Achievement in AdvertisingIAC Awards
  8. 2014Damien Online AdvertisingHorizon Interactive, Gold
  9. 2014Tut Online AdvertisingHorizon Interactive, Gold
  10. 2013A&E Bonnie and ClydeW3 Awards, Gold

What Clients Say

Really enjoyed Jay's passion and quick turnaround on feedback and revisions.

I highly recommend Jay. Jay has been a strategic partner of mine on various projects.

Jay was professional and turned around my needs quickly.

Ready when you are

Let's Start On Your Project And Elevate It.

Bring the brief, the rough idea or the deadline that's already too close. I'll bring twenty years of studio campaigns and an AI workflow that gets you to a finished film faster, without cutting corners on craft.

Start your project Book a call

Tell Me About Your Project.

Share what you're making and where it needs to run, and I'll reply with how I'd approach it. Rather talk it through? Grab a time on my calendar.

Book a call Message me on LinkedIn

Based in Los Angeles. Working with brands and agencies everywhere.