Fuel Stop
Step 1. Concept Development
The project began with a straightforward idea from the client. “An active mom working out stops to refuel her body with an Iconic drink before continuing her workout.” This simple narrative served as the foundation for the entire video concept. I worked closely with the client to clarify the tone, pacing, and emotional appeal they wanted, aiming to balance empowerment, health, and relatability in a short, impactful storyline.
Step 2. Storyboarding & Visual Planning
Using the initial concept, I created a series of AI-generated storyboard scene images that visually mapped out the progression of the narrative. Each frame was carefully designed to maintain consistency in character appearance, setting, and product placement.
Step 3. Video Generation & Editing
Once the storyboard was approved, I transitioned into video production using AI tools to generate the animated scenes. I then edited the footage to ensure smooth transitions, cohesive pacing, and strong visual storytelling. Attention was given to product visibility, brand colors, and music selection to enhance the emotional tone and brand consistency. The final result was a polished, professional video that captured the client’s vision and communicated the benefits of Iconic in a healthy, relatable lifestyle.
Unexpected Pairings
Step 1. Concept Development
Similar to Fuel Stop, this project started with a clear, simple idea from the client, which became the foundation for the entire video. “A ballerina doing deadlifts. A man in a sharp suit is smashing pull-ups at an outdoor gym. A mom in a cocktail dress throwing a kettlebell around in the living room.” I collaborated with them to define the tone, pacing, and emotional impact, focusing on a balance of empowerment, wellness, and relatability to create a concise yet engaging narrative.
Step 2. Storyboarding & Visual Planning
Building on the initial concept, I created a series of AI-generated storyboard images that visually outlined the narrative. Each scene was crafted to ensure consistency in character design, setting, and clear product placement throughout.
Step 3. Video Generation & Editing
After storyboard approval, I used AI tools to create animated scenes and edited the footage for smooth flow and clear storytelling. I focused on product visibility, brand colors, and music to match the tone, delivering a polished video that reflected Iconic’s healthy, relatable image.
Results
Both videos were a successful execution for the brand, delivering strong visual impact and clear messaging. By leveraging AI video technology, we significantly accelerated the production timeline and reduced overall costs. This approach eliminated the need for traditional expenses such as renting equipment, securing locations, hiring actors, and coordinating large crews, allowing us to produce high-quality, polished content quickly and efficiently without compromising on creativity or effectiveness.
