Social
Back to the Future: 35th Anniv.
- Client
- Universal Pictures
- Agency
- Ammo Creative
- Services
- Creative And Strategy
Back to the Future's 35th anniversary was also the trilogy's first release in 4K, so the brief was to celebrate a classic and sell an upgrade at the same time. I approached it as a fan first. The social videos and the 4K breakthrough spot lean on the moments everyone remembers, then use the jump in picture quality as the reveal. The aim was to make longtime fans feel the nostalgia and give them a real reason to own the films again.
On 4K Breakthrough
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