Social
Halloween
- Client
- Universal
- Agency
- Ammo Creative
- Services
- Social Creative
Halloween marked Laurie Strode's return to Haddonfield after forty years, and the social needed to honor both the legacy and a new generation of fans. I created spots built around Laurie's resolve and Michael's patience, using the franchise's quiet dread rather than cheap shocks. The aim was to give longtime fans the moments they'd waited for, while making the release feel fresh to everyone else.
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