WeCrashed

WeCrashed tells the rise and fall of WeWork, with Jared Leto and Anne Hathaway, and its digital ads had only a few seconds to tell a big story. I created vertical animations for Apple TV+ that move from hype to chaos in story-sized beats, using the series' sharp, satirical tone. The challenge, and the fun, was compressing a corporate drama into something you could feel in a single swipe.