Social
Hellboy
- Client
- Lionsgate
- Agency
- Ammo Creative
- Services
- Social Creative
Hellboy is gritty, irreverent and a little unhinged, and the social creative had to match. For Lionsgate, I created a series of feed videos, including the Smash Like spot, with punchy edits, heavy type and the character's attitude front and center. The idea was to make a campaign that felt as rough around the edges as the hero, and just as hard to ignore.
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