Social
The Secret Life of Pets 2
- Client
- Universal
- Agency
- Ammo Creative
- Services
- Social Creative
The Secret Life of Pets 2 is all about personality, so I built the social campaign around the characters. Each pet got its own videos, and a bonus content series leaned into their quirks, from Pops' training tips to Daisy's style. Every piece was designed to be shared by pet owners who would recognize their own animals in the cast, which made the campaign feel personal as well as fun.
Bonus Content
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Social Videos