Digital
Luck
- Client
- Apple TV+
- Agency
- LA
- Services
- Digital Ads
Luck is an Apple TV+ animated film about the world behind good and bad fortune. For its campaign, I created animated wake-screen ads for Amazon Kindle and Fire tablets, a format that greets the viewer every time they pick up the device. The challenge was to bring the characters to life in a small, quiet moment, without feeling like an interruption, and make the film's charm the first thing people saw.
Amazon Kindle Animation
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