Spec

Aladdin

Client
Spec
Agency
Ammo Creative
Services
Social Creative

For Disney's live-action Aladdin, we wanted to see how far the theatrical key art could travel on social. I took the poster and brought it to life as a looping animation, letting the lamp's glow and the city of Agrabah move without losing the composition fans already knew. Around it, I built a set of social pieces that leaned into the film's color, music and magic, each one cut to stop the scroll on Instagram and Facebook. It was spec work, but it shaped how I think about key art: the best campaigns let the poster keep working long after it's printed.

2 pieces

Key Art Animation

0:20
3 pieces

Social Videos

0:19
0:23
0:16
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Want a Fresh Takeon Your Campaign?

Spec work is where I try what a brief wouldn't ask for. Bring me your title and I'll show you a campaign idea built to stop the scroll. Tell me what you're launching.

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