Social
Downton Abbey
- Client
- Universal
- Agency
- Ammo Creative
- Services
- Social Creative
Downton Abbey's audience is loyal and particular, so the film's home release called for creative with the same elegance as the show. I created the social announce and a series of feed videos that kept the period grace and the dry wit fans love, while making the release date and platforms impossible to miss. The challenge was restraint: luxury and charm first, call to action second, without ever feeling like a hard sell.
Social Videos
Your release, next
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Social Announce