Digital, Social
The Addams Family
- Client
- Universal
- Agency
- Ammo Creative
- Services
- Social & Digital Creative
The Addams Family's home release had two audiences and two messages, electronic and physical sell-through, so the campaign needed to stay flexible without losing its personality. I led a full social and digital campaign with character-led key art videos that gave each member of the family their own moment, from Wednesday's deadpan to Gomez's charm. The family's creepy-kooky humor did the selling.
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Social Videos