Spec
Top Gun: Maverick
- Client
- Spec
- Agency
- Ammo Creative
- Services
- Creative
Top Gun: Maverick is about speed, scale and the feeling of the cockpit, and on this spec project I explored how that could translate to a phone. I designed story frames and feed videos that use the vertical screen to put the viewer in the pilot's seat. Spec work gives me room to test ideas a brief might not ask for, and this one was about making a blockbuster feel personal.
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Spec work is where I try what a brief wouldn't ask for. Bring me your title and I'll show you a campaign idea built to stop the scroll. Tell me what you're launching.



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