Social
Arkansas
- Client
- Lionsgate
- Agency
- Ammo Creative
- Services
- Social Creative
Arkansas is Clark Duke's crime comedy, with Liam Hemsworth and Vince Vaughn, and its tone sits somewhere between dark and deadpan. For Lionsgate's home release, my goal was to sell that tone in seconds. I designed vertical story videos with animated frames and a set of feed videos that let the film's offbeat humor and Southern-noir look carry the message. Every piece was built for the platform it lived on, so the stories felt native to stories and the feed videos earned their space in the feed.
Vertical Story Videos
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Social Videos